Created by Giorgio Armani in 1981, Armani Jeans took the fashion world by storm with its signature look. In the world of haute couture, Armani made jeans into a fashion statement, and celebrated 20 years of doing so in the AW11 season. A plethora of styles encapsulate the sleek styling and cutting edge design. Armani Jeans provide a ready to wear collection which offers smart casual clothing to suit any occasion. Armani Jeans places an emphasis on diversity of colour and style, ideal for the fashion conscious, practical, yet indulgent male. Armani Jeans jumpers and Armani Jeans jackets compliment their extensive denim selection.