Based in Amsterdam, Jason Denham founded Denham the Jeanmaker in 2009, blending experimentation with traditional methods to create iconic garments. Jason Denham decided to move on from his original jeans label ‘Blue Blood’ to create Denham, and draws upon nearly 20 years experience in the fashion industry. His experience and knowledge of denim design shines through, mixing high quality materials with a modern twist and shape, and also instantly recognisable branding. Launched in 2009, the brand is already making huge waves within the fashion industry. Denham jeans, Denham chinos and Denham jackets all feature heavily within the collection.