Since its birth in 1989, Duchamp has epitomised the height of quality, style and city elegance for the well-dressed man about town. The driving values of Duchamp capture the zeitgeist of challenging top end menswear and bringing it right up to date using eye-catching design, bold colours and even bolder statements. Duchamp shirts are distinctly classy and lauded as the mark of success in high-power environments. The original idea was to manufacture a line of vibrant superior quality Duchamp cufflinks that really captured the mood of the naughty nineties. But what are cufflinks without a shirt to be attached to? And so Duchamp moved into the menswear marketplace, stalwartly refusing to compromise or conform to the norm.