Edwin

Founded in Japan in 1947, Edwin is justifiably renowned for producing an urban style that has achieved cult status. Edwin has developed a reputation over 60 years for producing high quality, hard wearing clothes that are comfortable, functional and street smart. The company started producing jeans at the beginning of the 1960s, just as the rugged, denim workhorse of the Wild West was becoming a popular mass-market consumable. Edwin became famous for developing a new washing process that created the iconic lived in look, as well as a host of brand new and exclusive fabrics that revolutionised the fashion industry. In the 1970s, the brand built on its success by developing a hand-scraped wash, creating a worn out look that is still popular today.