Edwin

Founded in Japan in 1947, Edwin is still owned by the same family and since 2003, the European market has been in the hands of the Swiss based subsidiary, Edwin Europe AG. The company started producing jeans at the beginning of the 1960s, just as the rugged, denim workhorse of the Wild West was becoming a popular mass-market consumable. Edwin became famous for developing a new washing process that created the iconic ‘lived in’ look, as well as a host of brand new and exclusive fabrics that revolutionised the fashion industry.

In the 1970s the brand built on its success by developing the ‘old wash’ look – hand-scraped denim produced a worn out look that is still popular today. As a result, Edwin has a reputation for producing high quality, hardwearing clothes that are comfortable, functional and street-smart. Edwin has been around for over 60 years and is still at the top of its game and this speaks volumes - Edwin is justifiably renowned for producing an urban style that has achieved ‘classic’ status.