Fred Perry Laurel Classics

Fred Perry was the first sportsman to become a ‘brand’, after the British tennis star was approached in the late 1940s by Tibby Wegner, an Austrian footballer who had invented the first ‘wristband’. Perry made a few changes to the design and so the first sweatband was born. Continuing the partnership, Wegner then created a sports shirt made from white, knitted cotton pique with short sleeves and buttons down the front. Perry loved the design, the iconic laurel leaves logo was added and the Fred Perry polo shirt made its debut at Wimbledon in 1952. The shirt was an immediate success and since then has gone on to achieve iconic status.

Still as popular today as it was 50 years ago, the Fred Perry polo shirt is a fashion classic worn by urban sophisticates, musicians and sportsmen and women. It crosses the boundaries of status, providing everyone with a wearable polo shirt that never goes out of style. The brand has now expanded to include other clothing, but those famous laurel leaves can never be confused for anything other than a genuine, original Fred Perry Classic.