Fred Perry is a British clothing company that specialises in an iconic hybrid of chic sportswear and hip street clothing. Fred Perry is noted for its strong connection with youth culture and music, yet has its roots in the sports world. Launched in the 1940s when Austrian football star Tibby Wegner and Wimbledon champion Fred Perry collaborated on the design and promotion of the world’s first sweatband. Since then, the name ‘Fred Perry’ has become synonymous with British cool. Popular with street kids who emulated fashions influenced by the music genres of the Mods, Skinheads, and Soul Boys, Fred Perry Polo Shirts also inspired the short-lived subculture referred to as the “Perry Boys.” Ever hip, Fred Perry continues to partner with current cultural and pop icons like the late great Amy Winehouse and Emma Cook. The Fred Perry brand’s most popular garment is its famous tipped pique polo shirt with the Laurel Wreath embroidered logo. They also specializes in Fred Perry shoes, Fred Perry jumpers, Fred Perry bagsand Fred Perry jackets, all sporting the famous Fred Perry Laurel Wreath logo.