Minimum

Minimum started in 1997 as a cutting edge retail store in the city of Aarhus in Denmark. Minimum soon evolved into an independent clothing label, launching its first male collection in 1999. Later, in 2007, Minimum added a female collection. Minimum produces 10 annual collections and focuses great effort into developing designs and fits for every collection. Inspired by the urban vibes and current trends, Minimum always aims to give customers high quality fashion products and unique details at an affordable price. The Minimum collections are characterized by an interesting mixtures of materials, shapes and colors. Minimum design collections for the customer who looks for a fashionable everyday wardrobe while offering key seasonal trends.