Launched in 2009, Natural Selection is a refreshingly new high quality denim label. All jeans are finished by hand and the denim is sourced from Okayama in Japan. Heritage detailing and discreet styling is a key proponent, and the authentic style of each product is finished to the highest standard. Every pair of Natural Selection jeans is branded with a leather tab and every pair of Natural Selection jeans possesses a leather bound information booklet that gives further information into their production methods and jean fits offered. While Natural Selection jeans are the obvious highlight of the collection. Natural Selection also make great Natural Selection jackets, Natural Selection knitwear and Natural Selection shirts.