Natural Selection

Natural Selection is a brand new denim label launching September 2009. All jeans are finished by hand and the denim is sourced from Okayama in Japan.

Heritage detailing and discreet styling is key, and the authentic style of each product is finished to the highest standard. Every pair of Natural Selection jeans has a discreet leather flag with the placement depending on the style of jeans.

Every pair of Natural Selection Jeans arrives with a leather bound information booklet that gives further information on the Natural Selection brand and also features hand drawn sketches of many of the styles they produce.