Nu Pop

Renowned jewelry designer Pascal Mouawad is proud to present a brand new watch line created in collaboration with style icon and Grammy Award winning music mogul Jermaine Dupri. Mouawad and Dupri have fused their creative forces to craft a unique collection of stylish watches entitled NU POP MOVEMENT. The line, characterized by its eye-catching, oversized case, incorporates vivid colors and analog and digital movement, with a funky, fashionable twist.

The NU POP MOVEMENT collection takes its inspiration from the iconic pop art of yesteryear as well as the vibrancy of today’s pop music and culture. "Pop art, like pop music, derives its name from tapping into the 'popular' elements of culture, as opposed to elitist," said Pascal Mouawad, "We designed a line of watches that goes straight to the heart of what today's fashion-conscious, trend setters are seeking.".

Joining together their respective talents, celebrity jeweler Pascal Mouawad and music superstar Jermaine Dupri have produced a line that celebrates the most dazzling elements of pop culture, resulting in a variety of fun, fashion-forward timepieces with universal appeal.