Nudie

Nudie are passionate about jeans. About how they look, how they feel and, most importantly, what they represent. Nudie jeans share the same attitude as music. The rock 'n' roll lifestyle sets its own trend, doesn’t sell out and remains idealistic and fresh. Nudie ideals don’t look for short-term fashion statements, they look at long-term style, durability and at becoming your favourite pair of jeans. The inspiration for their innovative and urban chic collection isn’t the Italian catwalks, it’s the rock band on the road, the audience at the gig and the fans in the street. No pair of jeans can turn you into a rock star, but you feel like you are part of the dream by connecting with a brand that epitomises that lifestyle.