Nudie

Nudie are passionate about jeans. Passionate about how they look, how they feel and, most importantly, what they represent. The jeans that Nudie produces share the same attitude as music. The rock and roll lifestyle that sets its own trends, doesn’t sell out and remains idealistic and fresh. Nudie ideals don’t look for short-term fashion statements. They look at long term style, at durability and at becoming your favourite pair of jeans. The inspiration for their innovative and uber-chic collection isn’t the catwalks of Milan and Rome; it’s the rock band on the road, the audience at the gig and the fans in the street.

And it’s that fusion between the real world and the heady world of rock and roll that Nudie jeans captures. Design goes beyond just creating a product. It has to create a need within the consumer to be part of a lifestyle. No pair of jeans can turn you into a rock star, but you can feel like you are part of the dream by connecting with a brand that epitomises that lifestyle. Nudie jeans do exactly that.