Fashion is one of the most cut throat and difficult businesses to break into, but Paul Smith stands head and shoulders above his competitors with a reputation as one of Britain’s premiere designers. The secret lies in his ability not just to follow trends, but to predict and even dictate them himself. This includes the highly competitive market of denim. Paul Smith Jeans sense of relaxed fun, combining an eye for detail and an overriding devotion to producing wearable, quality clothing. A garment as simple as a Paul Smith t-shirt is still something special. Tongue in cheek humour, innovative design and that all important quality standard, combine to produce an easy to wear collection that manages to strike a balance, ultimately creating casual sophistication. The Paul Smith Jeans collection is designed for the real world, not a fashion catwalk. It’s this strong connection with its wearer’s lifestyle that makes Paul Smith so successful. Key items within the collection include Paul Smith polo shirts, Paul Smith jeans, Paul Smith knitwear, Paul smith shirts and Paul Smith jackets.