Paul Smith Jeans
The fashion industry is one
of the most cut-throat and
difficult businesses to break
into, but Paul Smith stands
head and shoulders above his
competitors with a reputation
as one of Britain’s premiere
designers. The secret lies in
his ability not just to follow
trends, but to predict and
even dictate them himself, and
this includes the highly
competitive market of
jeanswear. Paul Smith’s sense
of relaxed fun combined with
an eye for detail and an
overriding devotion to
producing wearable, quality
clothes means that something
as simple as a Paul Smith
tee-shirt is still something
special.
Visual jokes, innovative
design and that all-important
quality standard combine to
produce an easy to wear
collection that manages to
strike a balance between
casual and classy. These are
clothes for the real world,
not a fashion catwalk and it’s
this strong connection with
his clientele’s lifestyle that
makes Paul Smith so
successful.
