Paul Smith London

Paul Smith’s introduction to the fashion world was completely accidental. Aged 16, and with no career plans or qualifications, he took a job in a clothing warehouse in his home town of Nottingham, the heart of the British manufacturing industry. Within a very short time, it was obvious that Smith had a real flair for design and 20 years later he is now regarded as one of the best designers working in the UK today.

His designs are not just intended for fashion catwalks – they’re designed for real people. He pays close attention to the trends within popular culture and adapts his style to do what every fashion designer should do – give the people what they want. A great sense of fun and an acute ability to ‘forecast’ trends puts Paul Smith constantly at the top of the fashion pile with innovative designs and an unwavering commitment to quality. It is this that his clientele appreciate more than anything else and what keeps them coming back to him time after time.