Puma By Mihara Yasuhiro

The Japanese designer Yashuhiro Mihara loves breaking rules. His collaboration with sportswear giant Puma has given him the opportunity to do exactly that, by fusing sports and fashion with innovative designs deliberately created to break boundaries. A new twist on footwear, Puma by Mihara is neither shoe nor trainer, but a perfect synergy of both, creating a completely new genre. The slogan of his collection reiterates this principle, calling the collection ‘out of sports, out of fashion’. This bold statement has created a storm throughout the fashion industry, as competitors scramble to keep up with such innovative thinking. Puma’s giant presence in the marketplace has given the designer the opportunity to create a completely new concept with the knowledge that the technology is behind him to produce the highest quality end product with no loss of functionality or form. The result is one of the most up to date, groundbreaking collections to hit the stores in a very long time.