Puma By Rudolf Dassler

Rudolf Dassler is the heart of Puma. Founded in 1948, Dassler registered the first Puma logo picturing a puma leaping through a letter ‘D’. The brand quickly became one of the leading sportswear labels and is still at the cutting edge of sportswear design and styling today.

That original logo is undergoing a revival with the Rudolf Dassler Schuhfabrik collection – a collection that puts the focus firmly back on the original heritage of the company and Rudolf’s iconic first designs nearly 60 years earlier. Puma relaunched the Rudolf Dassler branded footwear collection in 2003 in collaboration with Alexander van Slobbe and brought design classics such as the sprint logo back to the mainstream. The result is a 21st Century collection with a heritage and history that places it firmly at the top of the classics leader board. The look is uniquely Puma and combines exceptional quality and cutting edge production technology with a timeless flair and style.