Never Hide. Be an independent thinker. The most fashionable thing you can be is yourself. This is the message Ray-Ban has been trying to get across since it was established over 70 years ago. From Ray-Ban Wayfarer sunglasses to Ray-Ban Aviator sunglasses and beyond, the sky is the limit when it comes to choice. Ray-Ban is here to stay with the Ray-Ban Aviator being the number one best selling pair of sunglasses on the planet.