Duchamp

Since its birth in 1989, Duchamp has epitomised the height of quality, style and city elegance for the well-dressed man about town. The driving values of Duchamp is to capture the zeitgeist of challenging, top end menswear and bring it right up to date using eye-catching design, bold colours and an even bolder statement. Duchamp is distinct, classy and lauded as the mark of success in high-power environments. The original idea was born out of the manufacture of a line of vibrant, superior quality cufflinks that really captured the mood of the naughty nineties. But what are cufflinks without a shirt to attach to? And so Duchamp moved into the menswear marketplace, stalwartly refusing to compromise or conform to the norm.

Today, the city’s high-flyers, businessmen across the world and those who don’t need to worry about where the next pay cheque is coming from wear Duchamp. It’s a mark of success, of business acumen and an adoption of the principles of the founder – a steadfast refusal to compromise.