Levi Originals

Invented in 1873, Levi’s jeans are still the original and still the best. The granddaddy of branded clothing, Levi’s jeans are the most successful and widely recognised clothing products in the history of branded wear. No other label has been copied and imitated as much as this iconic brand.

Levi’s didn’t just invent a new garment, they invented a whole category. The brand continues to both dominate and determine the path of jeanswear, creating new trends that are eagerly followed by everyone else. From quintessential classics such as the iconic Levi’s 501 Original to fashionable slim fit styles and Red Tab collections, the brand is constantly adding to its stable of instantly recognisable products. Levi’s Originals have a dedicated audience of followers around the world (the sheer number of imitations is testament to the success of the brand) and with every new Levi’s product that comes out, a new classic is born.