YMC was founded by Fraser Moss and Jimmy Collins in 1995. They identified a demand for functional yet stylish modern clothing. The name of the company, ‘You Must Create’, demonstrates that the brand caters for the needs of a demanding fashion savvy audience. YMC constantly strives to offer intelligent clothing solutions that are wearable as well as distinctive. By striking this balance, YMC is recognised in the market as a fashion forward brand whose clothing is easy to wear and sets trends as opposed to following others. Key pieces in the collection are YMC jackets, YMC knitwear, YMC shirts and YMC sweatshirts.