Paul Smith Jeans

The fashion industry is one of the most cut-throat and difficult businesses to break into, but Paul Smith stands head and shoulders above his competitors with a reputation as one of Britain’s premiere designers. The secret lies in his ability not just to follow trends, but to predict and even dictate them himself, and this includes the highly competitive market of jeanswear. Paul Smith’s sense of relaxed fun combined with an eye for detail and an overriding devotion to producing wearable, quality clothes means that something as simple as a Paul Smith tee-shirt is still something special.

Visual jokes, innovative design and that all-important quality standard combine to produce an easy to wear collection that manages to strike a balance between casual and classy. These are clothes for the real world, not a fashion catwalk and it’s this strong connection with his clientele’s lifestyle that makes Paul Smith so successful.