Raf Simons for Fred Perry

The iconic laurel leave motif of Fred Perry is recognised the world over and is one of the most famous brands in the world. Nobody can accuse Fred Perry of resting on those laurels, however, and their collaboration with some of the most innovative and inspiring modern designers continues to push the brand forward into the 21st Century. The collaboration with Raf Simons has produced a new line that retains the character of this towering giant in the sports fashion world but gives it a new, urban quality that brings it bang up to date.

Raf Simons’ collections are strongly influenced by youth culture and Fred Perry has been a running theme in the street culture of the young for several generations, so the combination of the two influences has produced a collection that fuses two thoroughbreds perfectly. The collection of polo shirts and knitwear retains the ubiquitous laurel leaves of Fred Perry but with the flair of Raf Simons’ cutting edge designs.