Toy Watch

It’s been a while coming, but there’s finally a design house that takes the idea of the passing of time and creates something unique and uber-fashionable, simultaneously making a statement of the transience of fashion yet marking its passing with iconic and ironic mastery. In 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first ToyWatch. A lightweight, oversized plastic watch inspired by high design timepieces, ToyWatch is a brand that delights in the unexpected, making it arresting and irreverent. An anti-luxury statement in a luxury obsessed culture, ToyWatch has become the "must-have" item among style gurus and trend-setters. The brand caused shockwaves to ripple through the fashion, design and accessories industries and has been heralded as a sensation by the press. It’s a brand that’s ideal for people who do not wish to go unnoticed, creating a unique blend of styles and emotions. ToyWatch can be seen on the wrists of Hollywood stars, music aficionados and the crème of clubland society.