YMC was founded by Fraser Moss and Jimmy Collins in 1995. They identified a demand for functional yet stylish modern clothing. The name of the company, ‘You Must Create’, demonstrates that the brand caters for the needs of a demanding fashion savvy audience. YMC constantly strives to offer intelligent clothing solutions that are wearable as well as distinctive. By striking this balance, YMC is recognised in the market as a fashion forward brand whose clothing is easy to wear and sets trends as opposed to following others. Key pieces in the collection are YMC t-shirts, YMC jackets, YMC knitwear, YMC shirts and YMC sweatshirts.
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